Digitalisation is not a buzzword! The continuing emergence of evolving technologies and their adoption have radically impacted the way business is done. What a challenge for companies! No organisation is immune to disruption and new business models emergence.
The issue here, is not whether to adopt? But, how established players can embrace their own digital transformation in order to expand their business activities and boost new sales opportunities? This paradigm shift represents massive job creations in the digital marketing & e-business field.
The MSc Digital Marketing & E-business aims to train talents ready to drive and support the digital transformation of companies or integrate a «pure player» to further expand its business. The strengths of this program relies on the speakers who are all active and recognized as professional expert in their field and the strong academic researchers team commitment.
Avoir un intérêt pour l’actualité du monde, avoir validé un BAC +4, avoir un bon niveau en communication et des bases en marketing digital.
Responsable communication,
Planneur Stratégique
Chef de publicité
Responsable marketing
Chargé de mission événementielle
Les modalités d’évaluation sont réalisées en face-à-face, sous forme
de contrôle continu, et d’examens de fin d’études.